Channel context
Know whether an enquiry came from Instagram, Facebook or another social source.
Social messages: interest is not the same as intent
Turn useful social enquiries into something the clinic can actually manage.
Social media creates attention. It does not automatically create a clinic workflow. A patient may reply to a story, send a direct message, ask about a treatment, request a price, comment on a result or return weeks later after quietly following the clinic. That interest can be valuable, but it is easy to lose when it stays inside Instagram or Facebook. AestuteOS brings social enquiries into Inbox so the clinic can treat them as leads, not scattered notifications.
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Why social enquiries are difficult to manage
Social platforms are designed for conversation and engagement, not clinical enquiry management. Messages arrive quickly, disappear down threads and often mix casual interest with serious treatment intent. For clinics, the risk is not just missing a message. It is missing the context behind the message: what the patient wants, what they have already seen, whether they are suitable and what should happen next.
What clinics need from social message handling
A clinic needs to turn social attention into a managed workflow. That means identifying the enquiry, linking it to a lead, recording the channel, assigning ownership and deciding whether the next action is a reply, follow-up, consultation or no further action. Not every social message should become a serious lead. But the ones that matter should not be left buried inside a platform inbox.
How AestuteOS handles social messages
AestuteOS treats social messages as possible lead signals. When appropriate, they can enter Inbox, become part of the lead record and move through the same qualification and follow-up process as other channels. This gives the clinic a clearer view of social demand without pretending every like, comment or casual DM is commercially meaningful.
From social interest to clinic pipeline
Social channels often sit at the top of the patient journey. A person may watch, compare and ask questions before they are ready to book. Inbox helps the clinic preserve that journey. The social enquiry can be nurtured, qualified and moved towards consultation when the timing is right.
What social message handling includes
Social attention treated as a clinic pipeline, not a notification.
When a social message represents real treatment intent, Inbox gives it ownership, status and a path towards consultation.
Lead creation
Turn meaningful DMs into lead records.
Ownership
Assign social enquiries so they do not sit unseen.
Follow-up status
Track which social leads need a reply or nurture.
Conversation history
Keep relevant message context attached to the lead.
Pipeline progression
Move suitable social enquiries towards consultation.
Common questions
Social media messages, in plain answers.
Give social enquiries the same structure as every other channel.
Inbox brings meaningful social messages into the lead workflow, so the clinic can act on them properly rather than leaving them buried in a platform inbox.